Mobile app developers constantly ask themselves how to improve app performance, user engagement and conversions. They are also wondering why people are deleting their apps. Most of the time, the answers can be found through digging deeper into app analytics tools. It seems that more and more mobile app analytics tools appear every year. And it is sometimes really hard to decide which one to use.
Often, developers use several app analytics tools simultaneously to get the holistic view of their app. Each tool will offer a separate set of benefits and will show how your app is performing from a unique angle. Thus, we did an extensive research of app analytics tools used by mobile app developers. We find a few of them quite promising. Let’s explore each app analytics tool in more detail.
When you think of an analytics tool, you probably think of Google first. But surprisingly enough, Google launched its analytics for mobile quite late, in 2012. Anyways, if you are used to using Google Analytics for your website, then you might be quite OK using Google Analytics for mobile too.
With Google Mobile app analytics, you will be able to do the following:
- See who your new and returning users are (including their country, language, app version etc.)
- Use event tracking and get reports on speed and crashes
- Set up goals like in Google Analytics for websites and track conversion rates
Price: Free and custom
Platforms: iOS, Android, other
Apple introduced its App Analytics tool in 2015. It provides 3 major sets of data:
- App Store Data
- Usage Data
- Sales Data
While the App Store Data allows seeing how many App Store views your app is getting, the Usage Data is still limited. It shows installations, sessions, active devices, in-app purchases, user retention sorted by week.
So, app developers might need to use another tool in order to get all the data they need i.e. data on actual user behavior. Also note that for app usage data, you will see only the data that users explicitly accepted to share though usage stats.
Price: Free (included in developer membership fee)
Platforms: tvOS and iOS
If you want to analyze actual user behavior in your app, then Inapptics is for you. It aggregates all user interaction events and presents the actual usage in the form of visual screen flows, heatmaps and funnels.
To analyze your app data, Inapptics will use only one line of code. The SDK integration is really quick and painless. Also, there is no need to manually add any tracking points. The tool will automatically analyze all available events in your app.
You can do the following with Inapptics:
- Find out how people navigate in your app: what they do, where they tap or swipe
- Create visual funnels to see how users move from screen to screen and measure conversions
- Track the actions of those users who dropped from a certain step of the funnel
- Use heatmaps to see where your users like to tap more
- See step by step crash replays in order to reproduce and fix them
As mentioned above, Inapptics aggregates user behavior data and shows it in bulk. For example, if 100 users have done the same thing, the data about those 100 users will appear as one user flow. This will help you identify usage patterns without spending hours on analyzing individual sessions like in session recording tools. You can still dig deeper and analyze each individual session if you wish.
Price: Free up to 1000 monthly active users (paid plans start at $99/mo.)
Platforms: iOS, Android (coming soon)
Like any other app analytics tool, Flurry has its benefits and drawbacks. One benefit is that for each app, you can opt to use the “classic” dashboard or you can create up to 10 custom dashboards.
However, with Flurry, you will need several clicks to get the information. In addition, errors and crashes might be hard to identify. This can, of course, be really frustrating.
Flurry provides the following data:
- Active users, sessions, frequency, and retention
- Interests of your users, demographic data
- Devices, app versions, errors
- Events, user paths
Platforms: iOS, Android, Windows Phone, Blackberry, Java ME
App Annie is an app analytics and market data tool that helps developers build better apps. It offers both free and paid (premium) features. Among the free features are the Store Stats and App Analytics.
With the Store Stats, you will be able to sort user reviews and feedback by version to see how app updates are performing. In addition, with the help of Store Stats, you can identify top keywords to better optimize your app for search.
You will be able to do the following with the help of the App Analytics feature:
- Track the performance of your ad campaigns by comparing the revenue from in-app purchases
- Find out if your latest update impacted downloads and app usage
- See who your active users are by country
Platforms: iOS, Android, TvOS, Windows, Amazon, Web
What makes Apsalar unique is that it focuses on improving the return on investment (ROI) of your app through ad campaigns. Apsalar also offers a great marketing tool like SmartTags. It provides a detailed analysis of your marketing efforts.
However, before choosing this tool, you should ask yourself whether it is really the one you need. It does provide all the tracking features developers need, but it is more focused on building effective ad campaigns.
The downside of Apsalar is that it puts a 2-year cap on data retention. So, if yours is a long-term project, you might want to think twice before choosing Apsalar.
With Apsalar, you can do the following:
- Create and track an unlimited number of events
- Build funnels including across multiple apps
- Create real-time cohorts to measure user engagement across time
- Track revenue
- Segment users based on different categories
Platforms: iOS, Android
Now that you have a good list of app analytics tools, it’s time to try at least some of them and see which one better fits your needs. The more options you have, the better choice you might be able to make.
Did we forget any major tools for mobile app analytics? Let us know in the comments. Happy analyzing!
Originally published at blog.inapptics.com on October 3, 2017.